Key points are not available for this paper at this time.
An easily-applied technique for measuring attribute importance and performance can further the development of effective marketing programs.
Building similarity graph...
Analyzing shared references across papers
Loading...
Martilla et al. (Sat,) studied this question.
www.synapsesocial.com/papers/6a018d471487eb4b96cae693 — DOI: https://doi.org/10.1177/002224297704100112
John A. Martilla
John James
Journal of Marketing
Pacific Lutheran University
Wacom (Japan)
Building similarity graph...
Analyzing shared references across papers
Loading...