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Twitter currently receives about 190 million tweets (small text-based Web posts) a day, in which people share their comments regarding a wide range of topics. A large number of tweets include opinions about products and services. However, with Twitter being a relatively new phenomenon, these tweets are underutilized as a source for evaluating customer sentiment. To explore high-volume twitter data, we introduce three novel time-based visual sentiment analysis techniques: (1) topic-based sentiment analysis that extracts, maps, and measures customer opinions; (2) stream analysis that identifies interesting tweets based on their density, negativity, and influence characteristics; and (3) pixel cell-based sentiment calendars and high density geo maps that visualize large volumes of data in a single view. We applied these techniques to a variety of twitter data, (e.g., movies, amusement parks, and hotels) to show their distribution and patterns, and to identify influential opinions.
Hao et al. (Sat,) studied this question.