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This article employs citation analysis to investigate empirically the influence of the "Journal of Consumer Research" (JCR) on the social science literature. Some 7,166 citations from the Social Science Citation Index (1974-89) were made to 537 articles published in JCR between 1974 and 1986. The results show that most research appearing in JCR is used and that research in the journal has an influence on other disciplines. Consumer research, marketing, and psychology were the largest users of JCR. Empirical articles have the single largest influence on the literature, although review and theory articles have a disproportionate influence. Copyright 1991 by the University of Chicago.
Cote et al. (Sun,) studied this question.
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