Key points are not available for this paper at this time.
Journal Article Quality, Price, Advertising, and Published Quality Ratings Get access Robert B. Archibald, Robert B. Archibald Search for other works by this author on: Oxford Academic PubMed Google Scholar Clyde A. Haulman, Clyde A. Haulman Search for other works by this author on: Oxford Academic PubMed Google Scholar Carlisle E. Moody, Jr. Carlisle E. Moody, Jr. Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 9, Issue 4, March 1983, Pages 347–356, https://doi.org/10.1086/208929 Published: 01 March 1983 Article history Received: 01 March 1982 Revision received: 01 September 1982 Published: 01 March 1983
Archibald et al. (Tue,) studied this question.