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Journal Article Quality, Price, Advertising, and Published Quality Ratings Get access Robert B. Archibald, Robert B. Archibald Search for other works by this author on: Oxford Academic PubMed Google Scholar Clyde A. Haulman, Clyde A. Haulman Search for other works by this author on: Oxford Academic PubMed Google Scholar Carlisle E. Moody, Jr. Carlisle E. Moody, Jr. Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 9, Issue 4, March 1983, Pages 347–356, https://doi.org/10.1086/208929 Published: 01 March 1983 Article history Received: 01 March 1982 Revision received: 01 September 1982 Published: 01 March 1983
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Archibald et al. (1983) studied this question.
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