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The teaching environment is undergoing a major shift as more and more marketing programs are offering classes either partially (Web enabled) or totally (Web exclusive) online. This shift is due to rising costs in education, enrollment management issues, and an evolution in the use of distance learning. This article first describes this evolution in distance learning and the progress into online classes. Next, based on their online marketing class experiences, the authors offer guidelines for other marketing faculty preparing to teach online. The focus is how marketing educators can use the online technology to provide a better learning experience for their students. Concerns marketing instructors may have with teaching online courses are discussed.
Eastman et al. (Sun,) studied this question.