Sample Design in Business Research

Responsibilities in Planning a Survey. Some Remarks on the Theory of Sampling. The Frame and Elements of a Sampling Plan. Operational Definitions of Expected Value and of Standard Error. Uncertainties Not Attributable to Sampling. Some Simple Replicated Designs. A Survey of Business Establishments with Correction for Nonresponse. Examples in Sampling Accounts. Evaluation of Inventory of Materials. Exercise in a Replicated Survey of a Small Urban Area. General Theory and Procedure for Replicated Sampling of a Large Area. Field Procedure for the Creation of Segments and for the Selection of People Within Families. A Statistical Aid to Supervision. Sampling New Material. Stratified Sampling. Evaluation of Expected Value and of Bias in Sampling Procedures. Theory of Variances. The Poisson Series and the Square-Root Transformation. Optimum Number of Segments Per Block. Theory for the Formation of Strata. Choice of Zoning Interval and Number of Subsamples. Index.