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We develop a model to explain how images of one's work organization shape the strength of his or her identification with the organization. We focus on two key organizational images: one based on what a member believes is distinctive, central, and enduring about his or her organization and one based on a member's beliefs about what outsiders think about the organization. According to the model, members assess the attractiveness of these images by how well the image preserves the continuity of their self-concept, provides distinctiveness, and enhances self-esteem. The model leads to a number of propositions about how organizational identification affects members' patterns of social interaction.
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Jane E. Dutton
Janet M. Dukerich
Celia V. Harquail
Administrative Science Quarterly
University of Michigan
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Dutton et al. (Wed,) studied this question.
www.synapsesocial.com/papers/69daa792615cc0c8eaa3c70c — DOI: https://doi.org/10.2307/2393235