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Results from a random sample of 576 college students show that relaxation, entertainment and fashion are instrumental motives for ICQ (`I seek you') use while inclusion, affection, sociability and escape are the intrinsic motives. Students who are heavy users of ICQ are motivated by affection and sociability whilst light users are motivated by fashion. Use of emails and ownership of cellular phones seem to be significant predictors of ICQ use. Students who spend longer time on ICQ sessions also play online games more often for entertainment, live in dormitories, have a lower household income, and do not subscribe to any ISP service at home. Female ICQ users tend to chat longer and more frequently for reasons of sociability while males spend less time on each session for entertainment and relaxation. The findings suggest that ICQ is a technology that facilitates social relations and is a major source of entertainment for college students.
Louis Leung (Sat,) studied this question.