A Corporate Social Performance–Corporate Financial Performance Behavioral Model for Consumers

We present a model linking corporate social performance (CSP) and corporate financial performance (CFP). Our CSP–CFP behavioral model for consumers examines the roles of information intensity and moral values in linking CSP with purchase behavior. We predict information intensity will influence the consumer's brand attitude, and we expect consumer moral values to have a main effect on purchase intentions, as well as to interact with information intensity in predicting purchase intentions.