What Do People Want to Feel and Why?

It is typically assumed that people always want to feel good. Recent evidence, however, demonstrates that people want to feel unpleasant emotions, such as anger or fear, when these emotions promote the attainment of their long-term goals. If emotions are regulated for instrumental reasons, people should want to feel pleasant emotions when immediate benefits outweigh future benefits, but when future benefits outweigh immediate benefits, people may prefer to feel useful emotions, even if they are unpleasant. In this article, I describe an instrumental account of emotion regulation, review empirical evidence relevant to it, and discuss its implications for promoting adaptive emotional experiences.