Self-Described Traits, Values, and Moods Associated with Individualism and Collectivism

The authors tested individualism-collectivism (I-C) theory by comparing self-described traits, values, and moods of students in individualistic (U.S., n = 660) and collectivistic (Philippine, n = 656) cultures and in students within these cultures varying in individualism and collectivism. They also examined the cross-cultural generalizability of factor dimensions derived with Hui’s I-C measure. U.S. and Philippine students’ selfdescriptions of their personality traits, valued traits, general values, and moods generally differed in ways predicted by I-C theory. However, in comparing individualistic and collectivistic students within the two cultures, the U.S. results conformed more consistently to I-C theory than did the Philippine results. The cross-cultural comparability of the I-C factor dimensions was fair at best.