Understanding and managing cynicism about organizational change

Executive Overview Change is all about us, but many of its targets remain cynical about its impact and importance. Cynicism about organizational change often combines pessimism about the likelihood of successful change with blame of those responsible for change as incompetent, lazy, or both. Data from a new empirical study, and from previously published research, suggest numerous factors that contribute to the development of such cynicism. These include a history of change programs that are not consistently successful, a lack of adequate information about change, and a predisposition to cynicism. Results also suggest that cynicism about changes has negative consequences for the commitment, satisfaction and motivation of employees.