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This essay explores the history of the toothy smile as a standard expression in snapshots. An analysis of popular photo journals throughout the twentieth century suggests that Kodak played a leadership role in shaping the conceptualization and the cultural habits around photography at the time when the technology was becoming mass-consumed. The Eastman Corporation actively and innovatively used the idea of consumer happiness in its persuasion work, skillfully exploiting visual codee.
Christina Kotchemidova (Mon,) studied this question.