Context and Action in the Transformation of the Firm

The article focuses on the context and action in the transformation of the firm. The article addresses James MacGregor Burns's assertion that effective leadership is evident by the achievement of real and intended change. The author claims that change leadership can only be measured over time and must consider multiple perspectives, taking into account continuity and change, individual as well as group actions, and patterns and idiosyncracies. The article reviews the current literature on change leadership, presents a longitudinal study of strategic change processes at Imperial Chemical Industries, and interprets the findings of the study.