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In this essay, we examine a series of platform, content, reception, and lifestyle factors likely to shape sports fans’ use of traditional and newer digital media. Because of signal fidelity, screen size, presence, and the rights to air top-tier sports events, television is likely to remain the medium of choice for fans ready to watch live sports. Fans will use newer media, with their interactive options and affordance of agency to supplement and enhance their viewing experience. Although traditional and newer media are competing for fan attention and advertising dollars, use of these media for live sports is not a zero-sum game. This may not be the case for sports journalism and related programming about sports where, over time, fans may turn to newer media at the expense of the old.
Gantz et al. (Tue,) studied this question.