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In this chapter, I review contemporary theories and research on creativity in organizations. After discussing key definitional issues in this domain, I review the contemporary scholarly literature proceeding from the most molecular of perspectives focusing on within-individual processes to the more molar perspective of the collective creativity that can take place in work groups. While the within-individual process featured most prominently in the extant literature is intrinsic motivation, after a treatment of some fundamental issues surrounding the intrinsic motivation construct, I review research on conscious and unconscious thinking and positive and negative affect as key internal processes relevant to understanding creativity. Next, I focus on contextual influences on creativity including safety signals, creativity prompts, supervisors, leadership, and networks. Lastly, I focus on creativity in groups (from both an input and a process perspective). In closing, I reiterate a recurrent theme throughout the review. This is an exciting era for research on creativity in organizations with many intriguing questions awaiting future scholarly inquiry.
Jennifer M. George (Sat,) studied this question.
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