Group Devaluation and Group Identification

In three studies, we showed that increased in-group identification after (perceived or actual) group devaluation is an assertion of a (preexisting) positive social identity that counters the negative social identity implied in societal devaluation. Two studies with real-world groups used order manipulations to show that the (perceived or actual) devaluation of an in-group led individuals to increase their identification with this in-group. Group devaluation most strongly and consistently increased individuals’ satisfaction, rather than solidarity, centrality, or the other components of Leach et al.'s (2008) measure of identification. A third study showed that giving Black Britons the opportunity to identify with this in-group immediately after evidence of its societal devaluation reduced feelings of vulnerability (but not rejection). Although there was consistent evidence of the (perceived or actual) group devaluation → group identification link, the group identification → (perceived) group devaluation link was much stronger. Implications for theory and research are discussed.