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Comparisons of perceived influence structure within household decision-making units of differing composition revealed substantial variations in pat-terns of role dominance and response consensus. The result also indicated that although children had relatively little perceived influence on the vacation and accommodation selection decisions studied, they may still affect the outcome of particular choices. The complexity of purchase behavior and dis-satisfaction with results obtained from analysis at the level of the individual have created a recent surge of interest in family or joint buying behavior. Such a framework represents a more realistic approach to the study of many consumer decisions, because it explicity recognizes the need to account for the inter-action that occurs among family or household mem-bers within the processes leading to the purchase of many types of products and services. The fact that many decisions within the family are joint choice processes has been recognized for some time. This fact is reflected in a continued interest in the literature on family power structures over the past
Filiatrault et al. (1980) studied this question.