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In this article I use Edward Sapir's (1924) famous phrase as a theme to explore how Tukanoans of Colombia's Northwest Amazon are learning to change their notions of their own history and culture to achieve a better fit with received wisdom about Indianness. Situated in a highly politicized context, this process involves local and national Indian rights organizations and sympathetic international nongovernmental organizations (NGOs). I also briefly address the issue of ethnographic authority—the confrontation between anthropological and native visions of indigenous culture and history. Northwest Amazon, indigenous mobilizing, identity politics, construction of culture, ethnic nationalism
Jean E. Jackson (Wed,) studied this question.