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In this article I use Edward Sapir's (1924) famous phrase as a theme to explore how Tukanoans of Colombia's Northwest Amazon are learning to change their notions of their own history and culture to achieve a better fit with received wisdom about Indianness. Situated in a highly politicized context, this process involves local and national Indian rights organizations and sympathetic international nongovernmental organizations (NGOs). I also briefly address the issue of ethnographic authority—the confrontation between anthropological and native visions of indigenous culture and history. [Northwest Amazon, indigenous mobilizing, identity politics, construction of culture, ethnic nationalism]
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Jean E. Jackson (1995) studied this question.
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