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Simulation modeling provides a powerful methodology for advancing theory and research on complex behaviors and systems, yet it has been embraced more slowly in management than in some associated social science disciplines. We suspect that part of the reason is that simulation methods are not well understood. We therefore aim to promote understanding of simulation methodology and to develop an appreciation of its potential contributions to management theory by describing the nature of simulations, its attractions, and its special problems, as well as some uses of computational modeling in management research.
Harrison et al. (Mon,) studied this question.