Key points are not available for this paper at this time.
This study grew out of an earlier investigation, undertaken in 1951, to describe the structure of the medical-pharmaceutical market, and to obtain a detailed picture of how physicians make their decisions about advertised therapeutic products. Although the 1951 study2 answered many questions about the structure of the market, and provided some information about the physicians' attitudes and reactions toward each of the
Caplow et al. (Thu,) studied this question.