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This paper reviews research and theory on human memory, emphasizing key findings and concepts of importance to marketing and consumer choice. Several implications for promotional decisions are discussed. It is hoped that this review will stimulate further research on, and applications of, memory principles in marketing.
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James R. Bettman (Thu,) studied this question.
synapsesocial.com/papers/6a093c771d1abd907d161f0a — DOI: https://doi.org/10.1177/002224297904300205
James R. Bettman
Duke University
Journal of Marketing
University of California, Los Angeles
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