A Theoretical Model for the Study of Product Importance Perceptions

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Abstract

Product importance and related constructs have been inadequately defined and understood in the consumer behavior literature. This paper reviews and integrates these constructs and presents a framework for the analysis of product importance perceptions. Two forms of the construct are identified, and the antecedents of and responses to product importance are specified. Implications for consumer research and marketing management are discussed.

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Authors

Peter Bloch

Louisiana State University

Marsha L. Richins

Louisiana State University

Journals

Journal of Marketing

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Louisiana State University

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Bloch et al. (Wed,) studied this question.

synapsesocial.com/papers/6a1048a2d13714ec96ff8ab6 — DOI: https://doi.org/10.1177/002224298304700308

Also consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

Product Involvement and Pertinent Advertising Appeals· 1974 · 108 citations
Clothing as Communication· 1977 · 84 citations
Risk Taking and Information Handling in Consumer Behavior· 1969 · 1,415 citations
Pragmatic Applications of Consumer Research in Retailing· 1979 · 3 citations
An Exploration Into the Scaling of Consumers' Involvement With a Product Class· 1981 · 260 citations

Also consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

Product Involvement and Pertinent Advertising Appeals· 1974 · 108 citations
Clothing as Communication· 1977 · 84 citations
Risk Taking and Information Handling in Consumer Behavior· 1969 · 1,415 citations
Pragmatic Applications of Consumer Research in Retailing· 1979 · 3 citations
An Exploration Into the Scaling of Consumers' Involvement With a Product Class· 1981 · 260 citations

A Theoretical Model for the Study of Product Importance Perceptions

Key Points

Abstract

Citation Network

Connected Papers

Discussion

Authors

Journals

Actions

Institutions

References and Citations

Citation Network

Connected Papers

Discussion

Cite this study

Also consider

Also consider