June 1, 1983

A Theoretical Model for the Study of Product Importance Perceptions

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Abstract

Product importance and related constructs have been inadequately defined and understood in the consumer behavior literature. This paper reviews and integrates these constructs and presents a framework for the analysis of product importance perceptions. Two forms of the construct are identified, and the antecedents of and responses to product importance are specified. Implications for consumer research and marketing management are discussed.

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Bloch et al. (Wed,) studied this question.

synapsesocial.com/papers/6a1048a2d13714ec96ff8ab6 — DOI: https://doi.org/10.1177/002224298304700308

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Authors

Peter Bloch

Louisiana State University

Marsha L. Richins

Louisiana State University

Journals

Journal of Marketing

Actions

Institutions

Louisiana State University

References and Citations

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Building similarity graph...

Analyzing shared references across papers

A Theoretical Model for the Study of Product Importance Perceptions

Key Points

Abstract

Citation Network

Connected Papers

Discussion

Cite this study

Also consider

Authors

Journals

Actions

Institutions

References and Citations

Citation Network

Connected Papers

Discussion

Also consider