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Journal Article Situational Variables and Consumer Behavior Get access Russell W. Belk Russell W. Belk Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 2, Issue 3, December 1975, Pages 157–164, https://doi.org/10.1086/208627 Published: 01 December 1975
Russell W. Belk (Mon,) studied this question.