Issues in Marketing's use of Multi-Attribute Attitude Models

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Abstract

The simplistic form of linear compensatory attitude modeling includes a number of significant research questions involving concepts, measurement, and analysis. Results and conclusions of marketing research on the model are summarized for each issue and directions for further development are suggested.

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Authors

William L. Wilkie

University of Notre Dame

Edgar A. Pessemier

University of Indianapolis

Journals

Journal of Marketing Research

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Institutions

Department of Administration

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Wilkie et al. (Thu,) studied this question.

synapsesocial.com/papers/6a0f9bf601be78fe815fe005 — DOI: https://doi.org/10.1177/002224377301000411

Also consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

A laboratory experimental study of the dynamics of attitude and choice behavior· 1972 · 5 citations
Prediction of attitude from the number, strength, and evaluative aspect of beliefs about the attitude object: A comparison of summation and congruity theories.· 1965 · 88 citations
Cognitive structure and attitudinal affect.· 1956 · 1,063 citations
The Dimensions of New Product Planning· 1973 · 37 citations
The Impact of Television Advertising: Learning Without Involvement· 1965 · 1,541 citations

Issues in Marketing's use of Multi-Attribute Attitude Models

Key Points

Abstract

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Connected Papers

Discussion

Authors

Journals

Actions

Institutions

References and Citations

Citation Network

Connected Papers

Discussion

Cite this study

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