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November 1, 1973Journal of Marketing Research

Issues in Marketing's use of Multi-Attribute Attitude Models

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Authors

WWWilliam L. WilkieUniversity of Notre DameEPEdgar A. PessemierUniversity of Indianapolis

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Wilkie et al. (1973) studied this question.

synapsesocial.com/papers/6a0f9bf601be78fe815fe005https://doi.org/10.1177/002224377301000411
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Also Consider

Synapse has enriched 3 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1A Comparative Analysis of Attitudinal Predictions of Brand Preference1973 · 139 citations
  2. 2Determinant Buying Attitudes: Meaning and Measurement1968 · 339 citations
  3. 3Using the Repertory Grid Test1972 · 44 citations