April 1, 1971

The Morphology of Theory and the General Theory of Marketing

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Abstract

The author explores the nature of theoretical and nontheoretical structures and then evaluates the theoretical structure advanced in a previous Journal of Marketing article.

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Shelby D. Hunt (Thu,) studied this question.

synapsesocial.com/papers/6a13024186514ddae6c0f747 — DOI: https://doi.org/10.1177/002224297103500213

Authors

Shelby D. Hunt

Texas Tech University

Journals

Journal of Marketing

Actions

Institutions

University of Wisconsin–Madison

References and Citations

Connected Papers

Building similarity graph...

Analyzing shared references across papers

The Morphology of Theory and the General Theory of Marketing

Key Points

Abstract

Citation Network

Connected Papers

Discussion

Cite this study

Authors

Journals

Actions

Institutions

References and Citations

Citation Network

Connected Papers

Discussion