Tinder and humanitarian hook-ups: the erotics of social media racism

In March 2014, at the height of the popularity of the hook-up application Tinder, The Guardian published the “Seven Shades of Cliché” of user profiles claiming that Humanitarians of Tinder are the “creepiest ticket yet to laidsville.” Humanitarians of Tinder are Tinder users (a hook-up application) who have selected to present images of themselves in humanitarian or volunteer settings outside of the West (or Global North, developed world). With a Tumblr devoted to this subgroup of Tinder users, and mainstream media outlets including The Washington Post, The Atlantic, The Huffington Post, Yahoo News, and the feminist blog Jezebel following this story, Humanitarians of Tinder evoke dialogue about the intersections of sexiness and racialized benevolence. This article takes seriously Humanitarians of Tinder to think through the connections between social media hook-ups, racial affect, feminist studies humanitarianism, and racisms in development. It asks: why do people use humanitarian photos to generate hook-ups on social media? How does holding an African baby make someone “hot”?