Purpose For establishing self-esteem and recognition in society, women are attracted towards entrepreneurship. To sustain in the competitive market, businesses carried out by women are mainly dependent on internal resources and their capabilities based on which they try to compete with the external environment. Thus, the aim of the paper is to study the role of internal and external factors in the development of women enterprises. Design/methodology/approach The qualitative approach was used based on multiple case studies from India to propose the conceptual framework on the development of enterprises. Findings To achieve success, enterprise makes full utilisation of the internal and external factors. The findings suggested that support from family, friends, society, government, non-governmental organisations and financial institutions as well as skills and abilities of an entrepreneur are accountable for initiation and growth of the venture. Originality/value This study provides the futuristic direction to policymakers and educators for focusing on the enhancement of women entrepreneurship which plays a crucial role in the economic growth of the country.
Agarwal et al. (Mon,) studied this question.