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Accurately measuring perceptions of robots has become increasingly important as technological progress permits more frequent and extensive interaction between people and robots. Across four studies, we develop and validate a scale to measure social perception of robots. Drawing from the Godspeed Scale and from the psychological literature on social perception, we develop an 18-item scale (The Robotic Social Attribute Scale; RoSAS) to measure people's judgments of the social attributes of robots. Factor analyses reveal three underlying scale dimensions-warmth, competence, and discomfort. We then validate the RoSAS and show that the discomfort dimension does not reflect a concern with unfamiliarity. Using images of robots that systematically vary in their machineness and gender-typicality, we show that the application of these social attributes to robots varies based on their appearance.
Carpinella et al. (Wed,) studied this question.
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