The place of conditionality and individual responsibility in a “data-driven economy”

Advances in information and communication technologies enable more decentralized and individualized mechanisms for coordination and for managing societal complexity. This has important consequences for the role of conditionality and the idea of individual responsibility in two seemingly unrelated policy areas. First, the changing information infrastructure enables an extension of conditionality in the area of welfare through greater activation, enhanced self-management, and a personalization of risks. Second, conditionality and personal responsibility also form an important ideational template and a legitimatory basis for facilitating value creation that is based on data as a raw material. This argument is illustrated looking at the trajectories of the digital strategies in the United Kingdom and Germany. In both cases, data protection is depicted as a question of individual responsibility and tied to certain forms of individual conduct.