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This study was made in order to identify consumer behaviour specific to multilevel marketing system and to analyse the factors that make them buy through this system. The aim of the research was to gather information about the behaviour of Romanian consumers on the market of modern distribution systems, to identify their opinion and their satisfaction with the systems, the purchasing frequency, the allocated budget, but also how important these systems are in their lives and what benefits they bring.
Brătucu et al. (Fri,) studied this question.