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Designing effective policy interventions to motivate mitigation actions requires more realistic assumptions about human decision-making based on empirical evidence from the behavioural sciences. We therefore need to consider behavioural rather than only economic costs and benefits in policy intervention designs. Plastic pollution is a purely anthropogenic problem and cannot be solved without large-scale human action. Motivating mitigation actions requires more realistic assumptions about human decision-making based on empirical evidence from the behavioural sciences enabling the design of more effective interventions.
Jia et al. (Tue,) studied this question.