Organizational culture, innovation and performance: a study from a non-western context

Purpose The purpose of this paper is to examine the links between organizational culture, innovation and banks’ performance in Palestine. Design/methodology/approach Data were gathered from 186 employees working in the Palestinian banking sector. The data gathered were analyzed using the PLS-SEM approach. Findings The findings of the study show that organizational culture and marketing innovation have a positive impact on banks’ performance. Moreover, it was found that marketing performance partially mediates the relationship between organizational culture and banks’ performance. Practical implications The paper may be of use for banks managers to create an organizational culture, which fosters both innovation and performance. Originality/value The paper is unique as it examines organizational culture, innovation and performance links in a non-western context.