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The shift toward digital distribution has led newspapers to adopt data collection and sharing practices with unexplored ethical consequences. Analysis of the privacy policies of the 15 largest U.S. newspapers reveals what is permitted with regard to the capture of newsreader data and the sharing of such data with advertisers, affiliated companies, and social media. These practices and the related news metrics and analytics are critiqued in light of journalism’s democratic role and traditional support of citizenship. The conclusion offers six recommendations to begin to address these ethical dilemmas through greater transparency and more reader control over data handling.
Paul C. Adams (Fri,) studied this question.