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Abstract Greenwashing is a communication practice that consists of the deliberate and voluntary disclosure of environmentally misleading (or even false) information by a firm and which the public understands to be deceptive. Although prior literature analyzes greenwashing effects from the greenwasher perspective, the underlying perceptions of managers in the decision‐making process related to maintaining (or contracting a new) a commercial partner, client, supplier, or other stakeholder who is a greenwasher, remain underexplored. This work empirically examines how greenwashing could influence managers' decision‐making and whether a moderation effect of attitude toward environmental management exists in this relationship. In doing so, this work relies on experimental design.
Ferrón‐Vílchez et al. (Thu,) studied this question.