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Although a considerable amount of research in personality psychology has been done to conceptualize human personality, identify the “Big Five” dimensions, and explore the meaning of each dimension,...
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Jennifer Aaker (Fri,) studied this question.
www.synapsesocial.com/papers/6a097d2a0e219f8cdd3415b3 — DOI: https://doi.org/10.2307/3151897
Jennifer Aaker
Journal of Marketing Research
University of California, Los Angeles
Anderson University - South Carolina
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