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Cultural tourism has undergone fundamental changes in several countries of post-socialist Europe. In Slovakia, this fact concerns, for example, localities with a strong connection to the church and its cultural heritage. These monuments belong to the foundations of cultural tourism, yet the state intentionally did not prefer them as tourist destinations until 1989. Only after political and social changes were such localities exploited by tourism with a qualitative and quantitative increase in cultural tourism. The aim of this paper is to investigate the recent changes in cultural tourism in urban areas and to address alternative cultural tourism products to diversify the offerings. To do so, Nitra (Slovakia) was used as a case study area. The main used methods were comparative analysis of information sources and questionnaire surveys, aimed at residents, entrepreneurs, and tourists. The main result is that Nitra has the potential to become an important center of cultural tourism/stage destination of various cultural routes. The presented results will increase awareness of the present and future of cultural tourism; they can be beneficial for organizations dealing with tourism management in the city (city office) and its marketing (Nitra Tourism Organization) for the academic and public sphere.
Krogmann et al. (Thu,) studied this question.