Research on the Impact of Content Fragmentation Propagation in Short Videos

In the era of 5G and the rapid development of the Internet, the pace of people's life is getting faster and faster. Now it is the era of "attention economy", and it is necessary to disseminate fragmented information. This way can catch the audience's attention in the shortest time and let people receive a lot of short, fast and shallow information. Among them, Douyin is a typical product of fragmentation propagation. Since its launch, Douyin has quickly topped the app's download charts. From teenagers to middle-aged and old people, Douyin is regarded as daily spiritual food for entertainment. It not only makes profits for itself, but also provides a social and interactive platform for many content creators. But at the same time, this mode of communication also makes people's aesthetic, emotion, thinking and so on have been greatly affected. This paper studies the influence of people in the era of information fragmentation (with Douyin as the background) from the aspects of introduction, impact analysis and practices through focus group.