Integrating Information from Advertising and Trial: Processes and Effects on Consumer Response to Product Information

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Abstract

Robert E. Smith, Integrating Information from Advertising and Trial: Processes and Effects on Consumer Response to Product Information, Journal of Marketing Research, Vol. 30, No. 2 (May, 1993), pp. 204-219

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Cite This Study

Robert E. Smith (Sat,) studied this question.

synapsesocial.com/papers/6a1aaecc8198c9a8aa45fbc9 https://doi.org/https://doi.org/10.2307/3172828

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