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The hospitality industry is influenced by an increasing number of factors every year. For a successful hotel business, it is necessary to know exactly the market, your potential guests and be able to prevent all unforeseen risks. By studying all this, you can choose a profitable competitiveness strategy, which, if chosen correctly, can help the company get out of a difficult situation. At the present stage, the hotel business is quite often faced with problems of border closures, pandemics, low tourist flow, customer requirements and outdated service. By defining its unique competitive advantages for customers, the company is able to sustainably survive all these problems. The purpose of the study is to determine the main competitive advantages based on the analysis of the competitiveness of hotels in St. Petersburg. The methods of comparison, induction, competitiveness analysis, and survey were used in the work. As a result of this study, the main trends in the development of the hospitality industry market were identified, the analysis of the work of the Helvetia Hotel as a leading company using a differentiation strategy was carried out, during the analysis of competitiveness, the main competitive advantages for the differentiation strategy in St. Petersburg were identified.
Pirogova et al. (Sun,) studied this question.