The mediated circulation of the United Kingdom’s YouthStrike4Climate movement’s discourses and actions

The circulation of the discourse as well as the direct actions of the United Kingdom’s YouthStrike4Climate movement is analysed by considering the production of movement discourses in conjunction with the way in which the movement self-mediates those discourses and actions, the way the mainstream media represents them and how they were received by non-activist citizens as well as political elites. It was found that the movement discourse invokes crisis and a sense of emergency to act; the need for a green new deal is proposed with an emphasis on intersectional climate justice and more democracy and inclusion of youth voices. The Internet, social media and cloud-based platforms were used a lot, to communicate both outwards and inwards. However, the resonance of social media engagement was relatively low. Mainstream media resonance, on the contrary, was quite high and overall relatively positive, although there was also evidence of belittlement and misogyny. The movement has played its role, among others, to increase awareness of climate change and the need to act, but the direct actions of the movement were less supported and there is also still a gap in terms of class and race, which will require a more embodied rather than performative intersectionality with regard to environmental issues.