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This paper investigates the interplay between advertising and decentralized content creation on digital content platforms.
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Qitian Ren (Wed,) studied this question.
www.synapsesocial.com/papers/69dbda54387cf70698688f16 — DOI: https://doi.org/10.1287/mksc.2022.0387
Qitian Ren
Marketing Science
Chinese University of Hong Kong, Shenzhen
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