Methodology of researching and forecasting the production potential of a motor transport enterprise

Essence and importance of diagnostics of condition of a motor vehicle enterprise were discussed in the article. The existing potential that a company should use to choose its own strategic development was analyzed. It was outlined that organizational and economic mechanism of stable development of a motor vehicle enterprise is based on system of assessing stability of a enterprise in a conditions of an unstable external environment of operation. The basic components of sustainability of a motor vehicle enterprise were identified and analyzed, in particular: the safety of operations, the presence of competitive advantages and the quality of the provision of transport services. Analysis of impact of macroenvironmental factors on the operation of the selected transport enterprise was carried out. At the same time, the manifestations of the influence of specific factors and the nature of the influence of the factors were indicated. Evaluation of the degree of influence of factors on the selected enterprise is carried out by experts on a rating scale.It was determined that political, scientific and technical factors have the greatest positive influence on the enterprise. Economic, legal and natural factors exert the most negative influence. The article stated that competitiveness of a motor vehicle enterprise is a decisive factor determining a stability of enterprise's functioning.Directions of the system for ensuring high competitiveness of a transport enterprise were proposed. The key aspects of ensuring a sustainable development of an enterprise, on the basis of which it is possible to evaluate a competitiveness of an enterprise using the grapho-analytical method, were proposed. A graph-analytical model of the potential of the selected enterprise was built with a reflection of resource, investment, marketing, organizational, innovation and production potentials. The conclusion about incomplete use of all types of potential was made on the basis of the carried out assessment of potential of a motor transport enterprise. Unused potential is a reserve for increasing the company's competitiveness in future periods. The «hexagon of potential» of the selected enterprise was characterized by correct form and balanced management.