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As one of the world's largest digital entertainment providers, Netflix plays a crucial role in the entertainment and streaming industry. This article analyzes the main strategies for Netflix's success by using market research data, financial data, and user behavior data. Through analysis, it was found that high-quality original works are the key weapon for Netflix to win. With the help of big data and algorithm analysis, Netflix is deeply loved by consumers. In addition, Netflix's globalization strategy has gained market recognition and allowed it to maintain a competitive advantage in the global streaming media market. This article also reveals some key insights and elaborates on the challenges Netflix is currently facing from competitors and changes in user behavior patterns. Despite facing increasing competition, Netflix is still able to maintain its leading position as a streaming platform, relying on its unique strategy and continuous changes based on users and the market.
Hengxu Fan (Mon,) studied this question.