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This article addresses the proactive measures taken in Europe to combat greenwashing, mainly targeting asset management companies. Notably, the Sustainable Finance Disclosure Regulations (SFDR) have been introduced to enforce sustainability-related disclosure requirements. To make sustainable investing more transparent, substantial initiatives to enhance the environment and society must be disclosed, fostering a more profound understanding among consumers and investors and contributing to environmental protection. As Europe advances to combat greenwashing, it raises the possibility of similar initiatives emerging in the Japanese investment trust market to instil confidence among market participants. This article explores suspected cases and issues related to greenwashing while contemplating future challenges in this evolving landscape. It also speaks about promoting sustainability investments by asset management companies.
Hakim et al. (Wed,) studied this question.