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This study investigates the rise of unicorn startups, valued at over 350 billion as of March 2024, focusing on their existence, growth factors, and their impact on the Indian economy. It examines various startup schemes that are provided by the government, especially to women entrepreneurs. Furthermore, it explores sectors that significantly contribute to growth, such as E-commerce, Fintech, and Healthtech, along with a geographical breakdown of unicorn startups, with Bangalore emerging as a major hub. Major factors influencing startups include product uniqueness, business model, population, and internet adoption. Additionally, the study highlights how internet adoption and digital innovation assist startups in growing and achieving unicorn status. It also examines the average time taken for a unicorn startup to emerge in India, considering factors influencing its growth. Moreover, it evaluates the impact of unicorn startups on GDP growth and employment opportunities.
Samriti Arora - (Mon,) studied this question.
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